FRZD.Design
Clients & Teams
Expertise
Clarity in Design
I simplify workflows and interfaces, making them accessible, usable, and scalable.
UX & Systems Design
Designing scalable systems with clarity.
Visual & Brand Design
Creating interfaces that look and feel consistent.
Research & Prototyping
Testing ideas early to build the right product.
GeotabRegional Travel Metrics
Geotab’s Altitude platform needed a way to turn dense transportation data into decision-ready insights. Using AI-assisted design workflows, I created dashboards and reports that transformed raw telematics into clear, visual stories for cities and businesses.
View Project
01
Visualize regional travel and traffic flows in seconds.
02
Use intelligent filters to pull insights from massive mobility datasets.
03
Keep presentations engaging with interactive, story-driven maps and charts.
04
Reveal mobility patterns that feed forecasting, optimization, and AI models.
Experience
Work & Projects
IBM iXEnterprise Design Systems
At IBM iX I designed digital experiences for banking, travel, and telecom clients. I facilitated workshops, built reusable systems, and documented end-to-end flows to align strategy, design, and engineering.
Designed end-to-end flows and interfaces for large-scale web and mobile experiences.
Built modular design systems to keep multi-team platforms consistent and accessible.
Led client workshops, research, and testing to align stakeholders on evidence-based decisions.
Shaped design RFPs, estimates, and pitches with sales teams for major enterprise and public-sector bids.
Air Canada CargoWebsite Redesign
Air Canada Cargo’s digital experience was rebuilt from the ground up. I led the design system and accessibility work, ensuring global customers could book, track, and manage cargo with clarity and ease.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Tangerine BankResponsible Investing
Tangerine wanted to make socially responsible investing approachable for everyday users. I supported product teams by researching, testing, and refining flows that made complex financial products easy to navigate.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Consulting Engagement
Secret CompanyProduct Branding Marketing
Beyond digital products, I founded and designed a boutique food brand. From packaging to websites to viral storytelling campaigns, I built a brand that blended design craft with cultural narrative.
01
Created packaging and brand identity from scratch.
02
Designed and launched an e-commerce site.
03
Produced viral campaigns inspired by analog-horror storytelling.
04
Experimented with limited drops to spark intrigue.
Visit Website
Every Path Leads to Clarity
01
Discover
Research, workshops, defining goals.
02
Design
Wireframes, prototypes, visuals.
03
Deliver
Testing, refinement, production-ready assets.
Strength
Systems Thinking
Collaboration
Clarity & Detail
Adaptability
How you frame it
I design with structure, ensuring products scale without breaking.
I bring teams together — strategy, design, and engineering on the same page.
I make complexity simple, balancing clean visuals with usability.
From enterprise dashboards to branding a hot sauce label, I adapt my design process to the problem.
About me
I was fascinated with things at a young age, mainly how they are put together and come apart. Like many curious minds, a lot of things in our home fell victim to that curiosity, especially electronics. I have always had a habit of wanting to improve whatever is around me. My goal is to keep unlearning and learning in environments that push both myself and society forward.
“Design should feel invisible. The goal isn’t to remove character, but to make the experience so seamless that nothing gets in the way of the idea.”
Farzad Sadeghi
Outside of work, I am building an agency, making music, and running my own hot sauce brand, Secret Sauce. I spend a lot of time hanging out with my nephew, making songs, talking about ideas, and experimenting with sounds just for fun. When I am not doing that, I am usually in the kitchen trying new recipes or working on something creative that ties it all together.
Clients & Teams
Expertise
Clarity in Design
I simplify workflows and interfaces, making them accessible, usable, and scalable.
UX & Systems Design
Designing scalable systems with clarity.
Visual & Brand Design
Creating interfaces that look and feel consistent.
Research & Prototyping
Testing ideas early to build the right product.
Experience
Work & Projects
GeotabRegional Travel Metrics
Geotab’s Altitude platform needed a way to turn dense transportation data into decision-ready insights. Using AI-assisted design workflows, I created dashboards and reports that transformed raw telematics into clear, visual stories for cities and businesses.
01
Visualize regional travel and traffic flows in seconds.
02
Use intelligent filters to pull insights from massive mobility datasets.
03
Keep presentations engaging with interactive, story-driven maps and charts.
04
Reveal mobility patterns that feed forecasting, optimization, and AI models.
View Project
IBM iXEnterprise Design Systems
At IBM iX I designed digital experiences for banking, travel, and telecom clients. I facilitated workshops, built reusable systems, and documented end-to-end flows to align strategy, design, and engineering.
Designed end-to-end flows and interfaces for large-scale web and mobile experiences.
Built modular design systems to keep multi-team platforms consistent and accessible.
Led client workshops, research, and testing to align stakeholders on evidence-based decisions.
Shaped design RFPs, estimates, and pitches with sales teams for major enterprise and public-sector bids.
Consulting Engagement
Air Canada CargoWebsite Redesign
Air Canada Cargo’s digital experience was rebuilt from the ground up. I led the design system and accessibility work, ensuring global customers could book, track, and manage cargo with clarity and ease.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Tangerine BankResponsible Investing
Tangerine wanted to make socially responsible investing approachable for everyday users. I supported product teams by researching, testing, and refining flows that made complex financial products easy to navigate.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Secret CompanyProduct Branding Marketing
Beyond digital products, I founded and designed a boutique food brand. From packaging to websites to viral storytelling campaigns, I built a brand that blended design craft with cultural narrative.
01
Created packaging and brand identity from scratch.
02
Designed and launched an e-commerce site.
03
Produced viral campaigns inspired by analog-horror storytelling.
04
Experimented with limited drops to spark intrigue.
Visit Website
Every Path Leads to Clarity
01
Discover
Research, workshops, defining goals.
02
Design
Wireframes, prototypes, visuals.
03
Deliver
Testing, refinement, production-ready assets.
Strength
Systems Thinking
Collaboration
Clarity & Detail
Adaptability
How you frame it
I design with structure, ensuring products scale without breaking.
I bring teams together — strategy, design, and engineering on the same page.
I make complexity simple, balancing clean visuals with usability.
From enterprise dashboards to branding a hot sauce label, I adapt my design process to the problem.
About me
I was fascinated with things at a young age, mainly how they are put together and come apart. Like many curious minds, a lot of things in our home fell victim to that curiosity, especially electronics. I have always had a habit of wanting to improve whatever is around me. My goal is to keep unlearning and learning in environments that push both myself and society forward.
“Design should feel invisible. The goal isn’t to remove character, but to make the experience so seamless that nothing gets in the way of the idea.”
Farzad Sadeghi
Outside of work, I am building an agency, making music, and running my own hot sauce brand, Secret Sauce. I spend a lot of time hanging out with my nephew, making songs, talking about ideas, and experimenting with sounds just for fun. When I am not doing that, I am usually in the kitchen trying new recipes or working on something creative that ties it all together.
Clients & Teams
Expertise
Clarity in Design
I simplify workflows and interfaces, making them accessible, usable, and scalable.
UX & Systems Design
Designing scalable systems with clarity.
Visual & Brand Design
Creating interfaces that look and feel consistent.
Research & Prototyping
Testing ideas early to build the right product.
Experience
Work & Projects
GeotabRegional Travel Metrics
Geotab’s Altitude platform needed a way to turn dense transportation data into decision-ready insights. Using AI-assisted design workflows, I created dashboards and reports that transformed raw telematics into clear, visual stories for cities and businesses.
01
Visualize regional travel and traffic flows in seconds.
02
Use intelligent filters to pull insights from massive mobility datasets.
03
Keep presentations engaging with interactive, story-driven maps and charts.
04
Reveal mobility patterns that feed forecasting, optimization, and AI models.
View Project
IBM iXEnterprise Design Systems
At IBM iX I designed digital experiences for banking, travel, and telecom clients. I facilitated workshops, built reusable systems, and documented end-to-end flows to align strategy, design, and engineering.
Designed end-to-end flows and interfaces for large-scale web and mobile experiences.
Built modular design systems to keep multi-team platforms consistent and accessible.
Led client workshops, research, and testing to align stakeholders on evidence-based decisions.
Shaped design RFPs, estimates, and pitches with sales teams for major enterprise and public-sector bids.
Air Canada CargoWebsite Redesign
Air Canada Cargo’s digital experience was rebuilt from the ground up. I led the design system and accessibility work, ensuring global customers could book, track, and manage cargo with clarity and ease.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Tangerine BankResponsible Investing
Tangerine wanted to make socially responsible investing approachable for everyday users. I supported product teams by researching, testing, and refining flows that made complex financial products easy to navigate.
Design System integration
Risk education UX
Paper to digital conversion
Digital onboarding improvements
View Project
Consulting Engagement
Secret CompanyProduct Branding Marketing
Beyond digital products, I founded and designed a boutique food brand. From packaging to websites to viral storytelling campaigns, I built a brand that blended design craft with cultural narrative.
01
Created packaging and brand identity from scratch.
02
Designed and launched an e-commerce site.
03
Produced viral campaigns inspired by analog-horror storytelling.
04
Experimented with limited drops to spark intrigue.
Visit Website
Every Path Leads to Clarity
01
Discover
Research, workshops, defining goals.
02
Design
Wireframes, prototypes, visuals.
03
Deliver
Testing, refinement, production-ready assets.
Strength
Systems Thinking
Collaboration
Clarity & Detail
Adaptability
How you frame it
I design with structure, ensuring products scale without breaking.
I bring teams together — strategy, design, and engineering on the same page.
I make complexity simple, balancing clean visuals with usability.
From enterprise dashboards to branding a hot sauce label, I adapt my design process to the problem.
About me
I was fascinated with things at a young age, mainly how they are put together and come apart. Like many curious minds, a lot of things in our home fell victim to that curiosity, especially electronics. I have always had a habit of wanting to improve whatever is around me. My goal is to keep unlearning and learning in environments that push both myself and society forward.
“Design should feel invisible. The goal isn’t to remove character, but to make the experience so seamless that nothing gets in the way of the idea.”
Farzad Sadeghi
Outside of work, I am building an agency, making music, and running my own hot sauce brand, Secret Sauce. I spend a lot of time hanging out with my nephew, making songs, talking about ideas, and experimenting with sounds just for fun. When I am not doing that, I am usually in the kitchen trying new recipes or working on something creative that ties it all together.
